HONOLULU HAMMERHEADS
For this project, I was tasked with creating an identity for a new sports franchise in Hawaii – a design system with a serious and intimidating tone, rather than focusing on the tourist aspects of the island. The identity is built from sharp angular cuts and geometric structure that emphasize precision and aggression. There are two versions of the identity, a default color palette (Core Look) and an alternate version for special events (Thermal Look). The textures and patterns support the Hammerheads' identity as a territorial figure defending the shores of the island rather than an aggressive monster.
PROJECT TYPE
Identity Design
DATE CREATED
April 2026
COURSE
GD466: Identity Design
LOGOS / WORDMARKS
PRIMARY MARK

B&W

CORE

THERMAL
SECONDARY MARK

B&W

CORE

THERMAL
MINIMUM CLEAR SPACE

PRIMARY

SECONDARY
COLOR
PRIMARY LOOK: CORE

ALTERNATE LOOK: THERMAL

TYPOGRAPHY
DISPLAY FONT
SUBHEADING FONT


BODY FONT

MOCKUPS
CORE UNIFORMS

HOME (FRONT)

AWAY (FRONT)

HOME (BACK)

AWAY (BACK)
THERMAL UNIFORMS

HOME (FRONT)

AWAY (FRONT)

HOME (BACK)

AWAY (BACK)
IN-ARENA GRAPHICS
TOUCHDOWN INTERSTITIAL

Left Board

Main Board

Right Board
PLAYER OF THE GAME

Core Look

Thermal Look
SOCIAL MEDIA DESIGNS
GAMEDAY GRAPHICS

Gameday Graphic v1

Gameday Graphic v2
OFFSEASON GRAPHICS

Schedule Reveal Graphic

Drafted Player Graphic
