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PERSONAL BRANDING
Evan Kennedy Creative is an identity system designed to represent the work sports design career aspirations I possess. Built from sports figures and icons, the system includes flexible logo usage that pair in various ways with wordmarks to create a versatile brand system. It also features a bold and dynamic typography pairing, with a restrained – yet balanced color palette. Designed to feature across digital, print and motion, the identity is built for real-world application in sports design.
PROJECT TYPE
Identity Design
DATE CREATED
March 2026
LOGOS / WORDMARKS
PRIMARY MARK (COURT VERSION)


SECONDARY MARK (BALL VERSION)


WORDMARKS




TYPOGRAPHY / COLOR


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