CANINES FOR CHANGE
Tasked with redesigning the identity for a non-profit organization and creating a brochure that could be used to pitch the new identity and direction of the company. I chose a local service dog organization, "Canines for Change," centered on providing professionally trained service dogs as life partners and companions, not pets. The identity focuses on minimal design, using soft type and forms to create the face of a canine in the shape of heart. The brochure uses similar design elements, with rounded containers and text, creating a cohesive presentation of the organization's mission.
PROJECT TYPE
Identity Design
DATE CREATED
March 2026
COURSE
GD466: Identity Design
PREVIOUS IDENTITY

NEW IDENTITY DEVELOPMENT
PRIMARY MARK & WORDMARK

Identity Version #1 (Selected)

Identity Version #2

Identity Version #3
COLOR VARIATIONS

Red Look (Selected)

Teal Look

Green Look

Blue Look
BROCHURE DESIGN

Brochure Cover Page


Brochure Spread Example 1


Brochure Spread Example 2
