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CANINES FOR CHANGE

Tasked with redesigning the identity for a non-profit organization and creating a brochure that could be used to pitch the new identity and direction of the company. I chose a local service dog organization, "Canines for Change," centered on providing professionally trained service dogs as life partners and companions, not pets. The identity focuses on minimal design, using soft type and forms to create the face of a canine in the shape of heart. The brochure uses similar design elements, with rounded containers and text, creating a cohesive presentation of the organization's mission.

PROJECT TYPE

Identity Design

DATE CREATED

March 2026

COURSE

GD466: Identity Design

PREVIOUS IDENTITY
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NEW IDENTITY DEVELOPMENT

PRIMARY MARK & WORDMARK
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Identity Version #1 (Selected)

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Identity Version #2

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Identity Version #3

COLOR VARIATIONS
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Red Look (Selected)

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Teal Look

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Green Look

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Blue Look

BROCHURE DESIGN
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Brochure Cover Page

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Brochure Spread Example 1

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Brochure Spread Example 2

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